Brand & sales strategy for consumer-tech brands

Brand strategy and sales strategy that wins in retail

We help tech brands define their brand strategy and sales strategy for physical retail — then execute across Costco, Sam’s Club, Best Buy, telecom, and specialty CE so the strategy actually shows up on the shelf and sells through.

+10
Years in CE Retail
+50
Retailer Relationships
3–6 mo
Typical Pilot

Channels We Access

  • Costco
  • Sam’s Club
  • Best Buy
  • Regional Telecom Carriers
  • Specialty CE Retailers
  • Key Distributors & 3PLs
Channels we work with Costco Sam’s Club Best Buy Telecom Carriers Specialty CE Distributors & 3PLs
What we do

Strategy first. Execution that delivers.

Brand strategy and sales strategy for consumer-tech brands — then the retail execution, packaging, merchandising, and sell-through systems that make the strategy real in club, CE, and telecom.

📋

Brand & Sales Strategy

Positioning, assortment architecture, pricing logic, and the sales narrative that wins retailer buy-in.

  • Brand positioning for retail
  • Sales strategy & pitch decks
  • MSRP, margin & assortment models
📦

Club Channel Programs

Translate brand strategy into high-velocity bundles, shippers, and promo calendars for Costco & Sam’s.

  • Bundle architecture
  • FSD / shipper concepts
  • Promo & demo cadence
📡

Telecom & CE Channels

Turn sales strategy into carrier-ready assortments, fixture plans, and field execution playbooks.

  • Planograms & fixtures
  • Training content
  • Launch calendars
📊

Merchandising & Sell-through

In-store signage, display optimization, and reporting with store-level insights.

  • POS & signage kits
  • A/B display tests
  • Sell-through reporting
🌐

E-commerce Acceleration

Retail.com content, SEO, reviews, and performance marketing to support in-store.

  • Content & PDP optimization
  • Ratings & reviews
  • D2C + marketplace ops
🤝

Partnerships & Distribution

Distributor onboarding, 3PL coordination, and retailer compliance (ASN, EDI).

  • S2G / club specialists
  • Forecasting & replenishment
  • Compliance & routing
Why Aiim Retail

Strategy that sells. Execution that scales.

We connect brand strategy and sales strategy with the retail relationships and execution muscle most tech brands don’t have in-house.

01

Retailer Relationships

Direct access and credibility with buyers at Costco, Sam’s Club, Best Buy, regional telecom carriers, and specialty CE — so your brand and sales strategy land with the people who decide.

02

Strategy → Shelf

We don’t stop at decks. We turn brand and sales strategy into packaging, shippers, training, and promo calendars that actually get products on shelf and selling.

03

Tech Category Fluency

Over a decade in consumer electronics — smartphones, wearables, audio, smart home, AR/VR — so brand strategy and sales strategy are grounded in how these categories actually move in retail.

How we work

From strategy to sustained sell-through

Clear process that links brand strategy and sales strategy to real retail outcomes.

01

Discovery

Align on brand goals, sales targets, channels, constraints, and current readiness.

02

Strategy & Plan

Brand positioning, sales strategy, and retail GTM with targets, calendar, and assets.

03

Execute

Sell-in, merchandising, training, and promos by account and region.

04

Optimize

Weekly reporting and iteration to drive sustained sell-through and expansion.

Selected Results

Brand & sales strategy that moves product

Impact across consumer-tech categories — from startups to Fortune 500 brands.

📱

Smartphones & Mobile

Helped launch groundbreaking smartphones into major club and CE channels with full retail-ready packaging, training programs, and promotional support.

🏠

Smart Home Technology

Revolutionized go-to-market for smart home brands — from planograms and fixture strategy to in-store demos that drove category growth.

Wearable Fitness Devices

Innovated assortment and promotional strategies that accelerated sell-through at high-velocity club retailers.

🥽

AR / VR Experiences

Pushed the boundaries of virtual reality retail execution with tailored merchandising, demos, and channel playbooks.

About Aiim Retail

Brand strategy. Sales strategy. Retail execution.

We’re a growth partner for consumer-tech brands across North America. We help brands define how they should show up in retail — then turn that brand and sales strategy into shelf presence at Costco, Sam’s Club, Best Buy, telecom, and specialty CE.

Founded and led by Mauricio Magallón, Aiim Retail combines category fluency with an extensive network of retailer and distributor relationships built over more than a decade in consumer electronics.

+10 yrs CE Retail Experience
+50 Retailer Relationships
US / CA / LATAM Primary Markets
3–6 mo Typical Engagements
Mauricio Magallón, Founder of Aiim Retail

Mauricio Magallón

Founder & Principal

With over a decade of hands-on experience in consumer electronics retail, Mauricio has guided brands through positioning, sales strategy, and successful launches across club, CE, and telecom channels. He founded Aiim Retail to give tech brands the strategy, relationships, and execution support they need to win on the shelf — not just online.

FAQ

Common questions

Straightforward answers for brands exploring physical retail expansion.

Consumer electronics: smartphones, wearables, audio, smart home, and emerging AR/VR. We work with brands that are ready (or nearly ready) for physical retail expansion into club, CE specialty, and telecom channels.
Short sprints (2–4 weeks) for focused deliverables such as packaging specs or a line-review deck, up to comprehensive engagements (3–6 months+) that cover full GTM, sell-in, merchandising, and ongoing optimization.
Yes. Retainer options with weekly reporting and quarterly planning are available for brands that want continuous retail support, sell-through management, and expansion into additional doors or channels.
Costco, Sam’s Club, Best Buy, regional telecom carriers, specialty consumer-electronics retailers, and a network of distributors and 3PLs across the US, Canada, and LATAM. We tailor the approach to each retailer’s requirements and your brand’s stage.
A focused 30-minute conversation to understand your product, current distribution, target channels, timeline, and constraints. We’ll share how we’ve approached similar situations and outline the fastest realistic path to retail-ready execution.

Ready to build a brand & sales strategy
that wins in retail?

Book a focused 30-minute discovery call. We’ll align on positioning, sales approach, and the path into Costco, Sam’s, Best Buy, or telecom.

Book Your Discovery Call →